How use plugins to create forms with WordPress

As a blogger, you have heard this too many times: “build your mailing list”. Many people who do email marketing confess that their mistake is not to start from the beginning: building a mailing list.

We all know that a mailing list will help to:

  • Driving traffic to your latest blog posts.
  • Deepen relationships with content and surveys subscribers only.
  • Send specific offers to help you earn more money with your blog.

But nobody tells us how, no one brings their technical "secret", ie, what resources use those earning thousands of dollars via email marketing. In other words:

How, actually, do you get people to sign up to your list? The trick is so simple, that it looks like a silly answer

What's the trick? Just put a form on your website and them will fill it out. Simple.

But… How can I create a professional-looking form? Where should I show or put my form? What are the different types of forms and if I need more than one?

The good news is that there are many plugins to create forms with WordPress that make the job easier, some free others don’t, but all very useful.

The bad news is that you have so many that no one tells us which is right for you. 

First of all, you have to know all types of forms there are and the possible uses for them along with their disadvantages.

#1 In the sidebar

The first way is to leave an "opt in" or form in the sidebar of your blog inviting subscription.

Advantage:

It is a place that all readers see, like it or not.

Most plugins are compatible with the mailing list managers.

Some plugins allow you to show different forms of exclusion based on the content of the form or article.

Disadvantages:

You may notice that now there are already blinded to these forms, since everyone uses them, and not have the desired success using it.

Recommendation: use this "opt in" or form as secondary, or not primarily for the purpose of your blog. You can eliminate blindness stop using CSS tricks or fix the form in that position forever. 

#2 As 'pop up'

A pop up is a window that is "launched" from the page, darkens the background and displays a small box, in this case, the "opt in" or form, demanding full attention. 

Advantage:

It is an extremely prominent position: everyone sees it.

You get 100% of your visitor's attention.

There are many plugins that make this kind of form.

Disadvantages:

It may be intrusive and annoying, and cause your readers to leave if they do not see the content immediately.

It is not compatible with all markets and audiences: experiment a little.

Recommendation: Use this form only when it is essential to growing your subscriptions, sacrificing the experience of your readers.

#3 A message box

Although it requires a little more support for your theme to put a message on the top of your blog and leave fixed on all pages is a good idea.

Advantage:

It is an extremely prominent position: everyone sees it.

You get 100% of your visitor's attention.

There are many plugins that make this kind of form.

Disadvantages:

Downplays your content pushing them at the back.

There are a few plugins that do this.

#4 At the end of each article

This is the use the majority of blogs do of forms: place a subscription box at the end of each article.

Advantage:

It is discreet

Subscribe only those who have reached the end, that is, people actually interested in your content

There are many plugins that make this kind of form.

Disadvantages:

Hard to find for a reader who wants to subscribe to your blog.

Recommendation: Only use it for "reinforcement" or to promote secondary content.

#5 A notification bar

A notification bar appears in the header or footer of your blog and usually remains fixed and visible when the reader moves to the bottom of the page.

Advantage:

It is cheap and easy to configure

Have high conversions

You can drive traffic to a "landing page"

Disadvantages:

You can fall into the "blindness". Make tests and try different texts or positions.

Recommendation: use this type of form when you want to see it always, that you want to be intrusive, or for redirect your reader to a landing page for some reason.

Here are some tips for you include forms on your website. Follow them!

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