SEO is one of the main ways of generating traffic to a web page, and to position and achieve the best results, you have to focus primarily on two things:
- Internal optimization (On-Page SEO)
- External positioning (Off-page SEO)
WordPress offers many benefits to internal optimization, plus it is a friendly platform to search engines, especially Google. They are as close friends.
Let's see 10 benefits that WordPress gives us in SEO. Take notes and make the necessary changes to your site on search engines.
WordPress enables you to configure permalink for posts and pages have a search engine friendly structure, which favors the branding and easier to share.
By default, permalinks are configured similar to this:
But any reason must leave them like that. You just have to change it and use words in your URLs. To change it, you have to go to Settings> Permalink and click on “Post Name”.
You can also set it with date and name, but what is most recommend you choose the option Post Name.
2. Quick Setup
Other benefits are that WordPress configuration can make an internal SEO fast, secure and simple.
There are many plugins that can fulfill this task, and most recommend is definitely WordPress SEO by Yoast. With this plugin, you can make changes to:
- Title and meta tags
- Social Networks
- XML Sitemaps
- Internal links
- Import and export tools
- Edit files
This is the complete plugin available for SEO in WordPress. Is one of the MUST in your list of plugins.
3. Fresh and relevant content
You know that Google loves relevant and fresh content. Blogs that are updated frequently with quality post (with pictures, tags, links, etc), have a huge advantage in SEO positioning and have more visitors that one that post just once a month.
Best of all, you can have a traditional website and a blog section where, besides SEO, content marketing practice, connect with your possible clients and make a name as an expert.
4. Categories and Tags
Post in WordPress can be classified into tags and categories. It helps to have a better structure and Google certainly notice it when indexing the various publications of our blog.
It is best that you can also have subcategories, have everything well-ordered and provide work seekers so they can have access to all content published.
To add categories only you have to enter Posts> Categories and Tickets> Labels.
5. Code and structure
WordPress is a platform with a robust, solid and stable structure, made of quality code by the best programmers. The fact that it is an Open Source platform allows us to enjoy to constant improvements in security, functionality and performance.
Google and other search engines index well positioned and secure webpages. And for sure this requirement is fully accomplished by WordPress.
Although WordPress performs well in this subject, it should also take care themes and plugins installed, as they may have done wrong code, SPAM and links to sites of poor quality.
You always have to give priority to install appropriate plugins and templates.
En the second part of the article we will see a photo and image optimization, internal links, sitemap updates and more tips about SEO optimization.