10 SEO benefits on WordPress- Part 1

SEO is one of the main ways of generating traffic to a web page, and to position and achieve the best results, you have to focus primarily on two things:

  • Internal optimization (On-Page SEO)
  • External positioning (Off-page SEO)

WordPress offers many benefits to internal optimization, plus it is a friendly platform to search engines, especially Google. They are as close friends.

Let's see 10 benefits that WordPress gives us in SEO. Take notes and make the necessary changes to your site on search engines.

1. Permalinks

WordPress enables you to configure permalink for posts and pages have a search engine friendly structure, which favors the branding and easier to share.

By default, permalinks are configured similar to this:

Http://torpanel.com/p?=431

But any reason must leave them like that. You just have to change it and use words in your URLs. To change it, you have to go to Settings> Permalink and click on “Post Name”.

http://torpanel.com/10-Benefits

You can also set it with date and name, but what is most recommend you choose the option Post Name.

2. Quick Setup

Other benefits are that WordPress configuration can make an internal SEO fast, secure and simple.

There are many plugins that can fulfill this task, and most recommend is definitely WordPress SEO by Yoast. With this plugin, you can make changes to:

  • Title and meta tags
  • Social Networks
  • XML Sitemaps
  • Internal links
  • RSS
  • Import and export tools
  • Edit files
  • Extensions

This is the complete plugin available for SEO in WordPress. Is one of the MUST in your list of plugins.

3. Fresh and relevant content

You know that Google loves relevant and fresh content. Blogs that are updated frequently with quality post (with pictures, tags, links, etc), have a huge advantage in SEO positioning and have more visitors that one that post just once a month. 

Best of all, you can have a traditional website and a blog section where, besides SEO, content marketing practice, connect with your possible clients and make a name as an expert.

4. Categories and Tags

Post in WordPress can be classified into tags and categories. It helps to have a better structure and Google certainly notice it when indexing the various publications of our blog.

It is best that you can also have subcategories, have everything well-ordered and provide work seekers so they can have access to all content published.

To add categories only you have to enter Posts> Categories and Tickets> Labels.

5. Code and structure

WordPress is a platform with a robust, solid and stable structure, made of quality code by the best programmers. The fact that it is an Open Source platform allows us to enjoy to constant improvements in security, functionality and performance.

Google and other search engines index well positioned and secure webpages. And for sure this requirement is fully accomplished by WordPress.

Although WordPress performs well in this subject, it should also take care themes and plugins installed, as they may have done wrong code, SPAM and links to sites of poor quality.

You always have to give priority to install appropriate plugins and templates.

En the second part of the article we will see a photo and image optimization, internal links, sitemap updates and more tips about SEO optimization.  

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Why SEO by Yoast is the most popular plugin in WordPress?

There are many plugins dedicated to helping with SEO optimization of your blogs, such as All in one SEO Pack, Ultimate SEO and SEO by Yoast. Any of them will provide valuable assistance to your website, they automatically will make the necessary adjustments and adapt to the requirements of search engines, especially Google, that covers most Internet searches.

In this article you will learn to properly configure the plugin SEO by Yoast (also known as WordPress SEO).

SEO by Yoast is one of the best plugins for two main reasons, its ease to configure and the help offered in the post editor to know, in advance, if you are doing well, thanks to graphical system semaphore that shows in the editor.

SEO by Yoast plugin incorporates a box in the post editor, used to define the description of the post, different to the abstract or summary. The description of the post is used in the snippet, the information in search results, while abstract or summary is what WordPress will use to display on some templates, instead of a full post. Next to the description, in the SEO plugin box, from version 3.0 is set by writing directly above it, you can also define the keyword in the post (main keyword), which will use to check if everything is according to the keyword: URL, title, content, description, etc.

Also, in the Snippet Editor section, in the editor box, you have the option of click on the title, URL or description, to modify them. In the end, the purpose it is the snippet of a post contain sufficient and well-structured information, with its keyword well located.

Also, you can configure your website if you don’t want to index some page or content. To enter advanced settings you must click the gear box "Yoast SEO" in the post editor. There you can activate the "noindex" option for a particular post with the "nofollow" option to not follow links related to that post. You could also define the canonical URL that is, by default, the permalink of the post.

Finally, you can set the title, description and image when the post is shared on Twitter, Facebook, Pinterest, Google plus or any social network that you want. To do this, enter the tab with the social icon that you choose.

What pages of your blog is convenient to index?

The best measure that you can take to avoid duplicate content (something that Google penalizes) tells Google only indexed individual posts, the pages and categories. Everything else should not be indexed and you can avoid duplicated content. You have to notice that the first page of a label and a category could include the same content. And the same could happen with author page or file by date.

The Home of your website is a special case, which should always index the first of its pages, and Yoast SEO plugin, by default, only indexes the first page of the Home.

If you have a static page Home page or blog, the behavior is similar: only index the first page and Yoast SEO plugin will work out fine.

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