7 SEO things that you need to know!

If we say that WordPress and Google are like best friends, we are not saying anything new, but it is important to remain in it. By using WordPress, you have an advantage and a great opportunity to position your business at the top of your market in the world's largest search engine.

However, it is not enough to install the platform on your domain. We must make certain configurations and modifications to your WordPress site will be prepared to be positioned in Google.

Here are some tips and basic configurations SEO for your site or blog in WordPress. Notes and are put into practice immediately.

1. Configure permalinks

In most cases, as you install WordPress permalinks or links to your site they are not set correctly. To check this, you have to look at the URL in your post. If you do not have permalinks, your articles the links will be something like this:

http://www.–.com/?=p903

That is the worst link that you can have and the worst thing for SEO.

To change this, log in to your WordPress Dashboard and in "Settings" click where it says “Permalinks".

All you have to do is click on the option that says “entry name" or "post name". By doing this, the URL of your articles and pages will have keywords, which will do a great deal to promote better positioning.

2. Install an SEO plugin

To improve your positioning in Google, another great measure that you can take is install a special plugin for SEO.

SEO plugins help to create a title, description, keywords and focus on other important settings. They are essential and all WordPress sites must use it.

There are many options, but the most popular are WordPress SEO by Yoast and All in One SEO Pack,

Either it works well. Nevertheless, you only pick one for your site, isn’t necessary to install both. 

3. Setting Sitemap

A sitemap is an XML document format that gives Google a basic structure of a site with all pages that compose it. This helps your site to be indexed faster and Google always takes into account updates you make.

To set up your sitemap, install the plugin Google XML Sitemap and click on "create a map for the first time”. After this, add your sitemap to Google Webmaster tools. 

This is a huge help if you have a big site, with articles, photo galleries, videos and others.

4. Google authorship

When your photo appears in the search results in your CTR or click-through rate increase, because the photo will give identity to your site and people rely more on the links that include a person (more confident).

To make your photo out of search results, add the URL of your Google Plus profile to your WordPress profile. Then, enter your Google Plus profile (http://plus.google.com). Click the option "About" an on the link section click "Edit".

Then click on the option "Add Custom Link" and enter the URL of your blog or website.

That's it! There are other ways to do it but is also important to sign your articles with your name and URL of your Google Plus profile, so Google knows that you wrote it.

5. Use Google Webmaster

Google Webmaster is a series of tools where you associate your site with Google and gives you access to all sorts of statistics such as keywords that give traffic, how many pages you have indexed, errors or malware in your code and more.

This is also where you add a sitemap. To start using it, it is very simple, go to Google.com/webmaster and register your page.

6. Optimize images

A smart use of the images that you put in our articles or pages is also important for SEO. When you add it, be sure to put their relevant name according to subject content.

For example, if you are adding an image in an article where you talk about Web design, be sure that the image has a name listed as a "color-design-web.jpg".

This will make your content relevant as well as the images.

7. Make internal links

When writing content creates links to other articles that you've published, to strengthen your internal linking strategy. Another great strategy is to create pages where you speak of a topic briefly and then add several links to related pages that you've already posted.

For example, if I have a blog about weight loss, I can create a page called "Diets" and add information and links to articles on diets that have already published on the blog. This is great tips for SEO and can be made very quickly.

Extra: Google Analytics

Although having no direct impact on SEO, Google Analytics is important to install on your site, to learn more about the behavior of your traffic and what is what people do when they visit your site.

Now that you have them, it's time to check your WordPress blog or site and begin to optimize for positioning at the top of your market!

The better optimized your site, the more chance of success you have

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10 signs that you need to change your website to WordPress – Part 2

In the first part of this article, some of the sings that show you that your website needs a change urgently. High cost in maintenance, old design and impossibility to reach your full potential. Now, we present 5 more reasons why you should install WordPress on your website.

6. Bad results in SEO

It is not a secret that WordPress and Google get along very well. The 2 companies work together for years and all Google services can be installed with WordPress. 

Besides that the platform has been already "pre-configured" and armed to ranking well in search engines, the use of plugins like SEO by Yoast helps a site in WordPress to reach the top positions in Google and other search engines faster and more effective than other platforms.

7. Want to start publishing in a blog

If you don't have a blog yet, and you want to publish relevant information, you can do it with WordPress and has many advantages, among which are:

  • Connect with possible clients, customers and audience.
  • Offer a value and generate more confidence with users.
  • Improve SEO (Google loves fresh and relevant content)
  • Position yourself as an expert
  • Making alliances
  • Create and/or promote products

Gradually more people have a blog, because today is a communication tool and an essential marketing.

WordPress is essentially a platform for creating blogs, over time it has evolved and today you can create many other types of web pages.

8. Want and need the latest technologies

Web technology evolves faster than ever and each day there are new trends in design, infrastructure and performance to improve user experience on the Internet, and you need to be informed.

WordPress adopts any new trends and latest in terms of web pages technologies. We can find topics with a responsive design which work on all platforms (PC, Mac, iPod, iPhone, iPad, Tablets), items made with HTML5 and CSS3 and plugins for e-commerce and more.

Best of all is that you do not need to master all these technologies to use.

9. Facilitate your life

WordPress is a perfect platform for both, beginners and advanced users. It fits to create any kind of website due to the variety of plugins and themes that allow.

Tasks that can be normally complicated or tedious with programming or code become easy with WordPress. And you can manage SEO settings, create forms, capture pages, text editing and more without any complication.

10. Save Money

WordPress is a free platform, the only costs to use it are a web hosting account ($10 per month) and a domain ($10 annually). You can use a free theme or a premium, but the cost is between $5 and $100).

If we look at the minimum viable, cost to create a website with WordPress (20 dollars), it is very cheap compared to other methods, like hiring a programmer or a designer or buy an expensive and poor quality HTML template.

Conclusion

If you identify with one or more of these ten points, it's time to take action! WordPress is a very flexible, easy to use and accessible to any user, regardless of their experience.

If you do not know how to get started with WordPress, you can always check the website, where are tutorials and guides to learn about this excellent platform!

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How to choose a domain name? Part 2

Essential Tips for Choosing a Domain
In the first part of this article, concepts like domain types and how to choose a name to your website regarding your goals were discussed, and there are others tips will be present, like topics like branding, names, and phrases.

Branding and keywords

In a domain, it is important to find a balance between branding and keywords. You can choose a domain that includes keywords for a better SEO positioning, but we can be sure that will be useful if the name ends up being long, difficult to remember or unoriginal.

For example, if you choose the domain name "loseweightwithoutexercise.com" could be good because it includes keywords, but in a matter of branding, few people would remember it because isn’t easy to remember.

Try to choose a short domain, easy to remember and with attractive words. Google is the best example. The name has nothing to do with search engines or the services it offers, however, they are the most popular company on Internet and they dominate search engines industry.

Remember, keywords help but aren’t necessary.

Avoid accents or repeated letters

Although there are some web sites with domains including accents or rare character that are very successful, it is more complicated than people identify and remember them. The best thing is to avoid them unless you considered it absolutely necessary.

Another thing to avoid is repeated letters because you can lend to confusion. Always think twice before use a repeated letter  

Do not use words, trademarks or known phrases

If your domain has in it a word of any well know product, brand or registered phrase or maybe it is used by another person or company, you might get into legal trouble. Avoid this and choose a unique name that is not related to something that already exists. 

Domain extension

The best option for the extension of your domain is .COM, as it is the best known and first typed for users in their browsers extension. If is not available .COM but you believe that the name is the best and ideal domain, try .NET or .ORG Can but these extension are better if you have an organization.

Although there are more extensions, the .COM is still the most recognized and recommended for your blog or website.

Did I have to use numbers in my domain?

No. Try not to use numbers in your domain. As in all cases, there are some exceptions with numbers that have good traffic and positioning, but it is best not to include them.

In conclusion, the ideal is a .COM domain, because can suits your needs and goals. In addition, it is easy to remember and short.

But remember: all sites are different and every person is different. Apply these tips and adapt them to your preferences and ways of working.
 

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6 Common myths about WordPress Part 2

In the previous part of this article we saw 3 myths about WordPress and now, in this second part, we will continue analyzing how sometimes people believe that a free platform is a synonym of a bad platform because does not have enough information or check this data.

WordPress is a free platform to create websites and also a flexible and secure option for your business. 

4. WordPress is not secure and can be easily hacked

Nowadays there have been many cases of sites created in WordPress that is hacked and attacked. This causes data loss, hard work and a lot of frustration for webmasters.

However, in most cases this happens because a good security strategy is not implemented to prevent attacks.

WordPress alone may be vulnerable, especially by hackers with advanced knowledge, but there are plugins and tools to strengthen security and avoid losing all the information and hard work that has been done on a website.

There is a lot of information on the Internet about essential tips for WordPress security and you can learn how to protect your website.

5. I want to create a custom site and I do not want to limit myself to a preset template

The design and appearance of a website in WordPress are based on what we call themes, which are templates that can be downloaded for free, buy it from a developer or even create it from scratch.

The best thing about using these free WordPress themes is that you can change almost any aspect of structure and design to mold it according to the needs you have for your site.

Yes, each theme has a preset base and design, but this does not mean that you have to use without making changes. The CSS editor, widgets, plugins and other tools let you modify any necessary aspect of a WordPress theme.

If you do not know CSS or web development, the best option for you is to buy or download a theme and hire an expert programmer in WordPress to make all the changes that you want. 

6. WordPress does not work for e-commerce

Another wrong argument! There are many online stores and sites created in WordPress that work perfectly and they process sales and orders 24 hours a day, 365 days a year with success.

How do they do? There are many WordPress plugins and themes that are designed to focus on turning to WordPress in an e-commerce platform.

Here are some plugins that are specially made for e-commerce and you can download from the Internet: 

  • WooCommerce
  • Exchange of iThemes
  • WP E-Commerce
  • eShop

In addition to plugins, you can find many designs in Woothemes, ThemeForest, ElegantThemes and in other places on the Internet.

Also, if you are going to create an online store, don’t forget to use some of the security WordPress plugins.

After reading these points  you are convinced that WordPress is the best option to create a website of any kind and that all the myths around the platform are false.

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