If we say that WordPress and Google are like best friends, we are not saying anything new, but it is important to remain in it. By using WordPress, you have an advantage and a great opportunity to position your business at the top of your market in the world's largest search engine.
However, it is not enough to install the platform on your domain. We must make certain configurations and modifications to your WordPress site will be prepared to be positioned in Google.
Here are some tips and basic configurations SEO for your site or blog in WordPress. Notes and are put into practice immediately.
1. Configure permalinks
In most cases, as you install WordPress permalinks or links to your site they are not set correctly. To check this, you have to look at the URL in your post. If you do not have permalinks, your articles the links will be something like this:
That is the worst link that you can have and the worst thing for SEO.
To change this, log in to your WordPress Dashboard and in "Settings" click where it says “Permalinks".
All you have to do is click on the option that says “entry name" or "post name". By doing this, the URL of your articles and pages will have keywords, which will do a great deal to promote better positioning.
2. Install an SEO plugin
To improve your positioning in Google, another great measure that you can take is install a special plugin for SEO.
SEO plugins help to create a title, description, keywords and focus on other important settings. They are essential and all WordPress sites must use it.
There are many options, but the most popular are WordPress SEO by Yoast and All in One SEO Pack,
Either it works well. Nevertheless, you only pick one for your site, isn’t necessary to install both.
3. Setting Sitemap
A sitemap is an XML document format that gives Google a basic structure of a site with all pages that compose it. This helps your site to be indexed faster and Google always takes into account updates you make.
To set up your sitemap, install the plugin Google XML Sitemap and click on "create a map for the first time”. After this, add your sitemap to Google Webmaster tools.
This is a huge help if you have a big site, with articles, photo galleries, videos and others.
4. Google authorship
When your photo appears in the search results in your CTR or click-through rate increase, because the photo will give identity to your site and people rely more on the links that include a person (more confident).
To make your photo out of search results, add the URL of your Google Plus profile to your WordPress profile. Then, enter your Google Plus profile (http://plus.google.com). Click the option "About" an on the link section click "Edit".
Then click on the option "Add Custom Link" and enter the URL of your blog or website.
That's it! There are other ways to do it but is also important to sign your articles with your name and URL of your Google Plus profile, so Google knows that you wrote it.
5. Use Google Webmaster
Google Webmaster is a series of tools where you associate your site with Google and gives you access to all sorts of statistics such as keywords that give traffic, how many pages you have indexed, errors or malware in your code and more.
This is also where you add a sitemap. To start using it, it is very simple, go to Google.com/webmaster and register your page.
6. Optimize images
A smart use of the images that you put in our articles or pages is also important for SEO. When you add it, be sure to put their relevant name according to subject content.
For example, if you are adding an image in an article where you talk about Web design, be sure that the image has a name listed as a "color-design-web.jpg".
This will make your content relevant as well as the images.
7. Make internal links
When writing content creates links to other articles that you've published, to strengthen your internal linking strategy. Another great strategy is to create pages where you speak of a topic briefly and then add several links to related pages that you've already posted.
For example, if I have a blog about weight loss, I can create a page called "Diets" and add information and links to articles on diets that have already published on the blog. This is great tips for SEO and can be made very quickly.
Extra: Google Analytics
Although having no direct impact on SEO, Google Analytics is important to install on your site, to learn more about the behavior of your traffic and what is what people do when they visit your site.
Now that you have them, it's time to check your WordPress blog or site and begin to optimize for positioning at the top of your market!
The better optimized your site, the more chance of success you have