10 SEO benefits on WordPress- Part 1

SEO is one of the main ways of generating traffic to a web page, and to position and achieve the best results, you have to focus primarily on two things:

  • Internal optimization (On-Page SEO)
  • External positioning (Off-page SEO)

WordPress offers many benefits to internal optimization, plus it is a friendly platform to search engines, especially Google. They are as close friends.

Let's see 10 benefits that WordPress gives us in SEO. Take notes and make the necessary changes to your site on search engines.

1. Permalinks

WordPress enables you to configure permalink for posts and pages have a search engine friendly structure, which favors the branding and easier to share.

By default, permalinks are configured similar to this:

Http://torpanel.com/p?=431

But any reason must leave them like that. You just have to change it and use words in your URLs. To change it, you have to go to Settings> Permalink and click on “Post Name”.

http://torpanel.com/10-Benefits

You can also set it with date and name, but what is most recommend you choose the option Post Name.

2. Quick Setup

Other benefits are that WordPress configuration can make an internal SEO fast, secure and simple.

There are many plugins that can fulfill this task, and most recommend is definitely WordPress SEO by Yoast. With this plugin, you can make changes to:

  • Title and meta tags
  • Social Networks
  • XML Sitemaps
  • Internal links
  • RSS
  • Import and export tools
  • Edit files
  • Extensions

This is the complete plugin available for SEO in WordPress. Is one of the MUST in your list of plugins.

3. Fresh and relevant content

You know that Google loves relevant and fresh content. Blogs that are updated frequently with quality post (with pictures, tags, links, etc), have a huge advantage in SEO positioning and have more visitors that one that post just once a month. 

Best of all, you can have a traditional website and a blog section where, besides SEO, content marketing practice, connect with your possible clients and make a name as an expert.

4. Categories and Tags

Post in WordPress can be classified into tags and categories. It helps to have a better structure and Google certainly notice it when indexing the various publications of our blog.

It is best that you can also have subcategories, have everything well-ordered and provide work seekers so they can have access to all content published.

To add categories only you have to enter Posts> Categories and Tickets> Labels.

5. Code and structure

WordPress is a platform with a robust, solid and stable structure, made of quality code by the best programmers. The fact that it is an Open Source platform allows us to enjoy to constant improvements in security, functionality and performance.

Google and other search engines index well positioned and secure webpages. And for sure this requirement is fully accomplished by WordPress.

Although WordPress performs well in this subject, it should also take care themes and plugins installed, as they may have done wrong code, SPAM and links to sites of poor quality.

You always have to give priority to install appropriate plugins and templates.

En the second part of the article we will see a photo and image optimization, internal links, sitemap updates and more tips about SEO optimization.  

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Create a website without programing with Platform 5

You want to create web pages but don’t know where to start? WordPress and Platform 5 can have a solution for you. WordPress is an excellent platform to create all kinds of websites and now you don’t need to know about coding or debugging.

Sometimes you don’t have the money of the time to work for months with developers, designers, marketers and programmers and Platform 5 is the best WordPress plugin to save money, time and headaches!

Platform 5 is a new project that seeks to enter an increasingly popular sector: create websites without programming and using WordPress. You can install in your WordPress this plugin and start to design your website.

In this case, it is not a theme, as is the case of others like Divi, Platform 5 is a plugin, and installed on WordPress, will offer the possibility to include predesigned blocks on any website you want.

Platform 5, has a free option that permits the inclusion of several modules. The main advantage is that, being a plugin, allows to respect the design of our theme and include more features. 

PageLines is the company that developed the project over the past 18 months and presents Platform 5 along with several examples and a video showing step by step installation.

A good choice to create websites without programming. You will save time, learn some tricks and will see results in moments. And for free.

Platform 5 offers layouts with drag and drop system, is mobile responsive, personalized toolset and helps your website to improve SEO optimization.

This WordPress plugin an excellent framework that can be supplemented by others extensions (free and paid) that allow us to add different plugins (sliders, integration with social networks, etc.).

And Platform 5 has a drag and drop interface is the best to build it absolutely everything in WordPress, the plugin emphasizes building   pages directly (in the front end) to have a visual tool.

The tool is easy to install and use. Simply download PageLines the official website (free, are some paid extensions), install it, and start using it. Everything works very intuitive and easy to configure. https://www.pagelines.com/platform/

Take the chance and try Platform 5. Go to the WordPress plugins page and start the experience! https://wordpress.org/plugins/pl-platform/

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Why SEO by Yoast is the most popular plugin in WordPress?

There are many plugins dedicated to helping with SEO optimization of your blogs, such as All in one SEO Pack, Ultimate SEO and SEO by Yoast. Any of them will provide valuable assistance to your website, they automatically will make the necessary adjustments and adapt to the requirements of search engines, especially Google, that covers most Internet searches.

In this article you will learn to properly configure the plugin SEO by Yoast (also known as WordPress SEO).

SEO by Yoast is one of the best plugins for two main reasons, its ease to configure and the help offered in the post editor to know, in advance, if you are doing well, thanks to graphical system semaphore that shows in the editor.

SEO by Yoast plugin incorporates a box in the post editor, used to define the description of the post, different to the abstract or summary. The description of the post is used in the snippet, the information in search results, while abstract or summary is what WordPress will use to display on some templates, instead of a full post. Next to the description, in the SEO plugin box, from version 3.0 is set by writing directly above it, you can also define the keyword in the post (main keyword), which will use to check if everything is according to the keyword: URL, title, content, description, etc.

Also, in the Snippet Editor section, in the editor box, you have the option of click on the title, URL or description, to modify them. In the end, the purpose it is the snippet of a post contain sufficient and well-structured information, with its keyword well located.

Also, you can configure your website if you don’t want to index some page or content. To enter advanced settings you must click the gear box "Yoast SEO" in the post editor. There you can activate the "noindex" option for a particular post with the "nofollow" option to not follow links related to that post. You could also define the canonical URL that is, by default, the permalink of the post.

Finally, you can set the title, description and image when the post is shared on Twitter, Facebook, Pinterest, Google plus or any social network that you want. To do this, enter the tab with the social icon that you choose.

What pages of your blog is convenient to index?

The best measure that you can take to avoid duplicate content (something that Google penalizes) tells Google only indexed individual posts, the pages and categories. Everything else should not be indexed and you can avoid duplicated content. You have to notice that the first page of a label and a category could include the same content. And the same could happen with author page or file by date.

The Home of your website is a special case, which should always index the first of its pages, and Yoast SEO plugin, by default, only indexes the first page of the Home.

If you have a static page Home page or blog, the behavior is similar: only index the first page and Yoast SEO plugin will work out fine.

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Email Marketing in WordPress

Having a list of email subscribers is one of the best strategies forms of generating traffic to your site and you need to respond immediately to your subscribers in order to capture new projects, have a feedback with your audience and send messages to your clients.

And besides that, there are great WordPress plugins that would help you maximize your marketing online. The best of them are Thrive Leads, WordPress calls to action, Mailchimp, Optinskin and OptinMonster. These five WordPress plugins are the best to increases your traffic and subscribers, with specifics features and original designs. The challenge is attracting visitors and make them subscribers. 

Thrive Leads is the best WordPress plugin to increase your list of subscribers because his platform allows of different ways and formats of forms, like in-line forms, opt-in widget, 2-step opt-in, “sticky” ribbon and popup lightbox. For Thrive Leads building a mailing list is essential to your website and to increase your traffic.

In each form of Thrive Leads you can configure when and where you want to show the forms. Also, you can use the statistics, a/b testing, and pick designs for adapting it to your website. It’s cost 67 dollars for a website and 97 dollars unlimited. 

If you want to create a flow sales or a subscription inside your website you must have WordPress calls to action. This WordPress plugin creates an email list with a metric on conversations, making split test, pop-ups with different messages and calls to actions. The plugin also creates banners. It’s perfect to email marketing. 

This WordPress plugin works perfectly with WordPress Leads and WordPress Landing Pages. WordPress calls to action also were built as a framework, with templates, so marketers can work with designers in the website.

Mailchimp for WordPress makes a list of subscribers and will make your life easier with various tools to create forms, send messages, sync your content, see statics and analytics with his advanced reporting feature and integrate social networks. According to Mailchimp, there are more than 10,000 websites that choose them to sent their e-mails campaign. There are 3 plans: Starting Up (free), Growing Business and Pro-Marketers.

There are many plugins with auto-response in the web for WordPress, but Optinskin is the best option if you want to get to the next level. With this WordPress plugin you can add attractive designs to your metrics, offers 18 default designs and the possibility of customizing buttons, also measure impressions, conversions and others values of your website performance. Optinskin offers an advanced analytics control panel and a simple interface for his back-end.

The last in our list, OptinMonsters is the specialist in pop-ups. This WordPress plugin is everything that you need in pop-up messages and has also a great interface, with features that help marketers to improve their results. Is an easy and powerful tool to increase your subscribers due multiple form types as floating bars, lightbox popups, sidebar forms and slide-ins.

With WordPress, you can improve your website with exceptional plugins!

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